Veloforte bars are a relatively new energy bar to the market, so what are they like?
The packaging on the early bars was a kind of greaseproof paper which added to the innovative, homemade feel. It's a bit of a shame they've now moved to a more conventional packaging, but it does make the bars easier to open on the move.
There are now a number of different flavours to these bars, so I'll focus on the overall taste and texture rather than the individual differences (although the chocolate ones are my favourite). The bars feel quite heavy in your hand (for an energy bar anyway!) as there's quite a lot packed in to them. The taste is rich, the nearest thing I can compare it to is a bit like a Christmas pudding or a rich fruit cake, although that really doesn't do them justice. They are quite filling, so you probably don't need as many of them as you would other energy bars. They are a nice balance between sweet but not sickly so I've found you can quite happily eat them all day on longer rides.
Perhaps the only downside with these bars is the price, as depending on how big a box you buy you're looking at something over £2 per bar. That makes them more than twice some rival bars, but you can see where that money has gone in the quality of the product. Another way to look at it is that you'd easily pay £2.50 for a sugar-packed pastry at a coffee shop.
I find these bars are almost too good to stuff into your face whilst riding, and I prefer to eat them more slowly with a coffee post-ride.
Overall these are probably the best energy bars you can buy (and I’ve tried a lot!). It’s well worth trying one of their variety packs to see if they are for you. Plus I’ve found them a really nice company to deal with (a problem with a recent order was dealt with really quickly and easily).
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